my philosophy...

Simply being online is not the same as making an impact online.  With over 15 years' experience in web site creation, management and promotion, I know what works and what doesn't.   I believe in simple, easy-to-navigate sites that let the personality of the owner shine through. For more of my history, read this interview.

web design

Have a look at my portfolio to see the wide range of sites I've created. My own sites include Cupcakes For Breakfast, Victoria Dogs, and Sillybuddies, a popular procrastination destination. Recent client projects include artist Dorothy O'Shea, garden designer Jonathan Craggs and Pan-Zeng Acupuncture & Chinese Medicine Centre.  I've designed sites for everything from weddings to wrestling events

web writing

From content for Camosun College and University of Victoria to shopping blurbs for I Heart Luxe and parody songs for Flowgo, I have a wide range of web writing experience.  I'm currently on contract to University of Victoria doing web writing, training and coaching.

training & consulting

I've taught Writing for the Web and Psychology of the User Experience (colour and shape psychology) for Victoria School of Business & Technology & Camosun College.  I've shared my knowledge by consulting on usability, affiliate marketing, & monetizing sites.