my philosophy...
Simply being online is not the same as making an impact online. With over 13 years' experience in web site creation, management and promotion, I know what works and what doesn't. I believe in simple, easy-to-navigate sites that let the personality of the owner shine through. For more of my history, read this interview.
web design
My own sites include Cupcakes For Breakfast, Victoria Dogs, and Sillybuddies, a popular procrastination destination. Recent client projects include artist Jennifer McIntyre, jewellery designer VictoriaRox and communications company Roberts & Associates. I have designed sites for everything from weddings to wrestling events. Take a look at my portfolio.
writing & editing
From rewriting content for Camosun College's site overhaul to writing blurbs for I Heart Luxe and parody songs for Flowgo, I have a wide range of experience. I'm flexible enough to write sappy inspirational content for Quick Inspirations and raunchy jokes for Madblast on the same day. Years of working for the University of Victoria have given me extensive editing experience and an anal-retentive attention to detail. I recently worked on layout and editing for The Platinum Rainbow.
training & consulting
I developed courses on Writing for the Web and Psychology of the User Experience. I've taught for Victoria School of Business & Technology & Camosun College as well as leading staff workshops on writing for the web. I do consulting in site usability, keywords, affiliate marketing, & other ways of making money online.